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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Threads Will Now Enable You to Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

More ways to drive traffic from Threads.

TikTok Adds More Accessibility Features, Including Alt Text for Photos

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Expanded accessibility features to mark Global Accessibility Awareness Day. 

Snapchat Launches New Report Series Looking at Gen Z in India

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/13/25

The report will provide a range of insights into Indian Gen Z trends.

Google’s EEAT Done Right

Source: SEO - Practical Ecommerce

By: Ann Smarty

05/12/25

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators, not organic ranking algorithms.

A designer’s guide to AI: Building in Cursor (instead of Figma) lets you prototype 10x faster, simplifies collaboration, and accelerates getting ideas out of your head | Joel Unger

Source: Lenny's Newsletter

By: Claire Vo

05/12/25

Watch now (20 mins) | How Joel Unger, design director at Atlassian, uses AI to speed up design, animate assets, and bridge the gap with devs

Google Search Discussions Beta Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/12/25

Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called “Discussions” and has a beta label on it. You can…

The Fastest Way to Understand Your Audience Without Talking to Them – SparkToro

Source: SparkToro

By: Amanda Natividad

05/08/25

“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always realistic. Maybe you don’t

X Experiments With Up and Downvotes on Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/07/25

A new way to signal post interest in-stream?

Meta Shares Tips on How to Avoid Financial Scams Online

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/07/25

Meta’s provided some new tips and pointers to help people avoid financial scams in its apps.

Instagram Launches First Official Use of Lockable Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/07/25

The option will enable you to lock your Reels with a secret code.

TikTok Announces New EU Data Center to Separate User Info

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/06/25

Another big investment in data separation to reassure EU authorities.

Instagram Adds New Features to its ‘Edits’ Video Editing App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/04/25

Some new options for your video creations.

Nobody Is Dying on Hills – SparkToro

Source: SparkToro

By: Amanda Natividad

05/02/25

One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re publicly

Threads Reaches 350 Million Active Users

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Threads is closing the gap on X as the real-time social media platform of choice.

LinkedIn Enables Users to Add Secondary Names for ID Verification

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

Now, people who don’t use their real name online can also get their LinkedIN profile verified.

YouTube Tests Blurred Thumbnails for Adult Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

Another measure to help protect users from potentially harmful exposure.

Threads is Prompting Users to Cross-Post to Instagram

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

A new way to help cross-promote Threads.

Instagram May Soon Enable You to Add Custom Colors to Notes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

Instagram is internally testing a new option to customize your inbox Notes.

LinkedIn Will Enable Third Party Apps to Display its ID Verification Markers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

Adding more assurance in digital connection.

Snapchat Launches Updated Family Safety Hub

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Updated resources for parents, including a range of new video overviews.

WhatsApp Adds Advanced Chat Privacy Setting to Protect User Data

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

More data protection options from WhatsApp.

Pinterest Tests Alerts to Keep Teens Off the App During School Hours

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Pinterest is backing several measures to curb potentially harmful app usage.

Threads Prompts Users to Add Topics of Interest to Their Profiles

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/21/25

A new way to help creators gain more followers in the app.

X Experiments With Updated Video Playback UI

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/21/25

X continues to refine its video display tools.

Instagram Experiments With Collaborative Stories Feature

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/20/25

“Storylines” would enable users to add to a collective event Story.

Instagram Launches ‘Blend’ Reels Sharing Feature

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/17/25

A new way to encourage engagement around Reels content.

Search behavior, decoded: What platform preference really tells us

Source: Search Engine Land

By: Becky Simms

04/17/25

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Instagram Tests New Sorting Filters for Your Reels Feed

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

Some new ways to find the most recent and relevant Reels clips.

TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

Another step towards expanded business listings in the app?

Is keyword targeting as impossible as spinning straw into gold?

Source: Search Engine Land

By: Greg Jarboe

04/14/25

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.

Messenger Increases File Size Sharing to 100MB

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/13/25

Now you can send much larger files within Messenger chats.

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/13/25

New insights on how to maximize your connection with Gen Z consumers.

Snapchat Shares Research into Travel Purchase Influences

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/10/25

New data on what’s driving travel purchase decisions ahead of the summer season. 

Study Looks at Public Opinion on the Use of AI Chatbots as Romantic Partners

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/10/25

The data shows that there’s a level of concern about AI bots as romantic companions.

Threads May Soon Let You Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Another way to drive traffic from Threads?

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

The new settings will provide enhanced protections for millions of teen users.

Instagram Tests Lockable Posts to Enhance Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

A new way to drive engagement on IG?

LinkedIn Now Enable Users to Share MP4 Videos in DMs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

Now you can share video files via your LinkedIn DMs.

LinkedIn Tests Video Trends to Encourage Member Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/06/25

LinkedIn has seen a big rise in video engagement of late.

Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Source: Lenny's Newsletter

04/06/25

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

TikTok Now Enables You to Highlight Comments from Selected Profiles During Live Streams

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/03/25

Another option to stay on top of important interactions during live broadcasts.

TikTok Adds Alt Text for Still Image Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/03/25

A new addition to help maximize accessibility in the app.

Google Maps Desktop Interface Promoting Mobile App

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/25

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says…

LLMs are driving referral traffic – but what about engagement?

Source: Search Engine Land

By: Jason Tabeling

04/02/25

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Snapchat Adds New Styling Options for Bitmoji Avatars

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/31/25

Some cool new looks for your digital depictions. 

Reddit Shares Data on Rising Women’s Health Discussion in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

New insights into the value of discussion on Reddit.

WhatsApp Adds Music for Status Updates

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

X Shares Data on Gen Z Users in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

Insights into what younger users on X are engaging with. 

A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)

Source: Lenny's Newsletter

By: Lenny Rachitsky

03/30/25

An in-depth look at the Shape Up method in real life

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Can Facebook re-capture its original allure with a new focus on friends?

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