SEO Daily News Recap for Monday, July 28, 2025
Organic SEO & Search News
Google Adds AI Summaries of Business Reviews to Chrome URL Displays – Google expands availability of review information for shoppers by incorporating AI summaries into Chrome URL displays, enhancing user experience and decision-making.
LinkedIn Wins Legal Case Against Data Scrapers – LinkedIn celebrates victory in legal battle against data scrapers collecting user data, protecting user privacy and security on the platform.
Daily Search Forum Recap: July 28, 2025 – Stay updated on the latest search forum discussions as reported by Search Engine Roundtable and other sources, providing insights into recent industry developments and trends.
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed) – A detailed analysis of 17 million citations across various AI search platforms explores the impact of updating content on visibility and ranking in AI assistant results.
The Great Decoupling: Why Zero-Click Searches Are on the Rise – Discover the reasons behind the increase in zero-click searches and learn strategies to adapt to this evolving search landscape for improved performance and engagement.
Paid Search & Platform Innovations
TikTok Launches ‘Next Up’ Live Singing Competition – TikTok introduces ‘Next Up’ live singing competition, engaging users and showcasing talent through an American Idol-style event on the platform.
Google Local Service Ads Charging More For Message Leads – Google adjusts pricing for message leads within Local Service Ads, offering insights into changes in lead generation costs and strategies for businesses utilizing the platform.
Google Testing Replacing Three Dots With Question Mark For About This Site In Search – Google experiments with replacing the three dots with a question mark icon for ‘About This Site’ feature in search results, potentially improving user interaction and engagement with site information.
Google Business Profile Attributes With Confirmed By X% – Google introduces a new feature for Business Profiles, displaying the percentage of users confirming listed attributes, enhancing transparency and credibility for businesses on the platform.
General Digital Marketing
X Adds More Functionality to its Updated DM System – X enhances its revamped DM system with additional features, offering users an improved digital marketing experience and expanded capabilities for effective campaign management.
X Premium Users Can Now Sign Up for its Coming Text-to-Video Option – xAI introduces a text-to-video tool for premium users, enabling easy conversion of text content into engaging videos, enhancing creative options and content delivery on the platform.
Threads Expands API Functionality to Enable Third-Party Management
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
TikTok Launches ‘Next Up’ Live Singing Competition
TikTok’s hosting its own American Idol-style live singing event.
Source:
Social Media Today – Latest News
LinkedIn Wins Legal Case Against Data Scrapers
LinkedIn has won another case against scrapers gathering up user data.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: July 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had even stronger Google search ranking volatility over the weekend…
Source:
Search Engine Roundtable
Google Search Ranking Volatility Was Heated This Weekend
I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week.
Source:
Search Engine Roundtable
Google Testing Replacing Three Dots With Question Mark For About This Site In Search
Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.
Source:
Search Engine Roundtable
Google Search Central Live Asia Pacific 2025 Indexing Slides
Google held its Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event. Jason Mun was there and posted all the slides from "Indexing day" on LinkedIn.
Source:
Search Engine Roundtable
Google’s Index Now Powers ChatGPT
ChatGPT does not maintain an index of global websites, instead relying intially on Bing’s index and now, apparently, on Google’s.
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SEO – Practical Ecommerce
Technical SEO
X Adds More Functionality to its Updated DM System
X is building out its revised DM system.
Source:
Social Media Today – Latest News
X Premium Users Can Now Sign Up for its Coming Text-to-Video Option
xAI’s text-to-video tool is very close to live deployment.
Source:
Social Media Today – Latest News
The Great Decoupling: Why Zero-Click Searches Are on the Rise
There’s a reason why your search engine traffic is down, but impressions are up—this guide explains what you need to do next.
Source:
Unknown Source
SEO Tools and Data Analysis
Threads Expands API Functionality to Enable Third-Party Management
Threads continues to make strides towards becoming a key platform.
Source:
Social Media Today – Latest News
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Can updating content improve your visibility in AI assistants? We analyzed 17 million citations across 7 AI search platforms to find out.
Local SEO
Google Business Profile Attributes With Confirmed By X%
Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that business.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
How Block’s custom AI agent supercharges every team, from sales to data to engineering | Jackie Brosamer & Brad Axen
🎙️ How open-source AI agent Goose transforms everyday workflows: from analyzing messy data to building MCPs that connect to real-world applications, all while eliminating tedious tasks
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Lenny’s Newsletter
User Experience and SEO Optimization
Google Adds AI Summaries of Business Reviews to Chrome URL Displays
Expanded availability of Google review info for shoppers.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google Local Service Ads Charging More For Message Leads
Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than the corresponding phone lead price, although that’s not always the case."
Source:
Search Engine Roundtable
Job Postings
Job Postings
7/28/2025
SEO Specialist ~ Amplifyed ~ $80,000 ~ Remote (US)
Do you love nerding out on SEO and working with clients? If your friends & family are sick of hearing about your latest search rankings, then we’re your kind of people and you will love this job. $80k in year 1, depending on experience You will get an absolute masterclass on SEO and working with […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/28/2025
Sr. SEO/SEM Analyst ~ Home Depot ~ $70,000 – $170,000 ~ Remote (USA)
With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
7/28/2025
AI SEO Content Manager ~ CourseCareers ~ $120000-200000 per year ~ Remote (USA)
About CourseCareers CourseCareers was started with the idea that our higher education system is broken. It’s overpriced, outdated, and not serving as a reliable way for students to start their careers. We’re fixing that. We’ve gone to war with the system and are on the front line fighting back. No more will students be forced […]
Source:
In-house SEO jobs – SEOjobs.com
