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SEO Daily News Recaps for Thursday, February 27, 2025

02/28/25

SEO Daily News Recap for Thursday, February 27, 2025 Overview of the headlines for today’s articles: According to a recent survey, 59% of Americans tend to click on brands they are familiar…

The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

02/28/25

See the top ecommerce startups of 2025. We analyzed 150K+ websites to reveal the top 5, including Thatch, Elmut, Wrogn, Virgio, and Bezel.

Top 5 Google Ads opportunities you might be missing

Source: Search Engine Land

By: Mark Meyerson

02/28/25

Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.

SEO Content Specialist ~ Ascensus ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

02/28/25

The SEO and Digital Content Specialist will play a key role in accelerating the growth of Ascensus’s business, reputation and brand familiarity, focusing on strategic support and tactical execution specific to the…

SEO Operations Lead ~ McClatchy ~ $110-135k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/28/25

Description The SEO Operations Lead at McClatchy Media will act as a technical project manager and operations champion for the SEO team, ensuring seamless execution of SEO projects that intersect with application…

SEO Strategist (Contractor) ~ Promet Source ~ $31-45/hr. ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/28/25

ABOUT US Promet Source is a global web and mobile application development company with offices in Chicago, USA, and Cebu, Philippines. We are a full-service technology firm that delivers high-value consulting and…

SEO Manager ~ TaxAct ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

02/28/25

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax…

The shift to semantic SEO: What vectors mean for your strategy

Source: Search Engine Land

By: Ann Robison

02/28/25

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.

17 Proven SaaS Marketing Strategies From 11 CMOs & Founders

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

02/28/25

Create value that lasts.

Daily Search Forum Recap: February 28, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google emails reminders about Google…

Video: Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

Another week and more Google search ranking volatility hit mid-week, did you notice? Google’s crawler might be causing issues on your site this week. Google still is making its crawling more efficient…

Microsoft Bing Copilot Answers With Map & Local Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it…

Google Emails Owners A Reminder About Business Profile Policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

A couple of days ago, Google sent out an email to owners of Google Business Profile listings. The email was a reminder about the Google Business Profile policies, and it highlighted policies…

Google Drops Gemini Toggle Switch On iOS App

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

A year or more ago, Google added a toggle switch to use Gemini directly in the iOS Google Search app. Well, that was removed this week and you now need to go…

Bing Testing Outlining Search Result Snippets

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor…

Google Shopping Adds Search Google Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

If you go to Google Shopping and enter a query that is not shopping related, Google will add a button above the shopping results asking you to search Google for that query.

What is Index Bloat? — Whiteboard Friday

Source: moz (en-US)

02/28/25

Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl…

59% of Americans click on brands they know in Google results: Survey

Source: Search Engine Land

By: Danny Goodwin

02/27/25

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.

Meta Shares Latest Insights Into Policy Enforcement and Content Engagement Trends

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The latest overview of Meta’s enforcement efforts, as well as the most viewed content on Facebook.

How Google determines relevancy & helpfulness – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

02/27/25

If you’re looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google’s key signals: meaning, relevance,…

LinkedIn Tests Alternate Feed of Updates From Only Your Connections

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

A more personalized feed, in variance to the main display. 

Apple Implements New Age Rating Categories for Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The new categories could enable broader enforcement of social media age restrictions.

Sr. SEO Specialist ~ Pure SEO ~ $80-100k (NZD) ~ Hybrid (Auckland, NZ)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

02/27/25

Company: Pure SEO Position: Senior SEO Specialist (On-Site/Hybrid) Type: Full Time Location: Auckland, New Zealand About the Business We’re a culture-driven organization based in Auckland, filled with positive individuals who work hard…

5 SEO content pitfalls that could be hurting your traffic

Source: Search Engine Land

By: Adam Riemer

02/27/25

Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.

TikTok Sets Deadline for the Switch to Its Creative Suite

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

TikTok’s Creator Marketplace will be no more after April 1.

Meta Previews Next-Gen AR Glasses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The next generation of Meta’s AR glasses will soon be made available to researchers.

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

Source: Search Engine Land

By: Jason Tabeling

02/27/25

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.

SEO Manager ~ Terminix ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

02/27/25

Benefits Start Day 1 for Full-Time Colleagues – No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies,…

SEO Specialist ~ Hagerty ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

02/27/25

As a Search Engine Optimization (SEO) Specialist, you’ll take ownership of SEO efforts across Hagerty’s websites. This role reports to the Manager of Content Marketing alongside the Acquisition Marketing team in support…

Web3 SEO Specialist ~ Hyphen Connect ~ Remote (US/CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/27/25

About the job We are hiring for one of our ecosystem projects. The company aspires to be the premier marketing agency in web3. They work with top companies & protocols to capture…

SEO Manager ~ OneCause ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

02/27/25

Description: Are you ready to join a talented group of rock stars, passionate about driving leads, making the OneCause Brand shine, and leading the industry in nonprofit technology? Our mission as a…

Google Ads run different auctions for each ad location

Source: Search Engine Land

By: Barry Schwartz

02/27/25

An update was made to the Google document on how the Google Ads auction works.

Branded search and SEO: What you need to know

Source: Search Engine Land

By: Dan Taylor

02/27/25

Branded search is more than just your company name on Google. Here’s how to capture intent and rank for the queries that matter.

An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)

Source: Lenny's Newsletter

02/27/25

Inside Elon’s favorite product feature: The story of X’s Community Notes

Daily Search Forum Recap: February 27, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing new shuffling…

Google Search Ranking Volatility Chatter Spikes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the…

Google Ads Runs Different Auctions For Each Ad Location

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Google has updated its “How the Google Ads auction works” page to add a line that says that Google will run different auctions for each ad location.

Google Ads API Version 19 Now Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and removals.

Bing From Sources Across The Web Shows Sources It Used

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Microsoft is now showing the sources it used to generate its AI-based “from sources across the web” section in Bing Search. If you click on the little i icon, Bing will show…

Google Top Search Definitions Below Auto Suggestions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Google is now showing a “top search” definition box below the auto suggestions within Google Search for some searches. I guess it is a quick way for Google to give you a…

Google Ads High Value New Customer Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/25

Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities…

Senior Analyst, Search Engine Optimization – The SEOFOMO Hub

Source: The SEOFOMO Hub

02/27/25

Who are we looking for? Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Sr. Analyst, SEO in the Organic Search department. The Organic Search…

The future of ecommerce search: Insights from 200+ retailers

Source: Search Engine Land

By: Digital Marketing Depot

02/26/25

This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.

Google Ads API v19 just released with new features

Source: Search Engine Land

By: Barry Schwartz

02/26/25

Version 19 adds new access and controls to software developers and those who integrate with the API.

Survey: 42% of people say Google Search is becoming less useful

Source: Search Engine Land

By: Danny Goodwin

02/26/25

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

SEO Analyst ~ Golden Hippo ~ $61-81.4k ~ Hybrid (Woodland Hills, US)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

02/26/25

Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help…

When and how to use knowledge graphs and entities for SEO

Source: Search Engine Land

By: Paul DeMott

02/26/25

Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

Google Ads brand settings: What you need to know about inclusion & exclusion

Source: Search Engine Land

By: Jyll Saskin Gales

02/26/25

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

SEO Strategist ~ Go Fish Digital ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/26/25

Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs. As an SEO Strategist, you will be responsible for developing and executing data-driven SEO strategies…

SEO Manager/Link-Builder ~ GOAT ~ Remote (US/UK)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/26/25

Our Values Willing to Learn — This industry moves fast and we like curious people. It’s ok to say “I don’t know” and that is the start to any improvement. Structured —…

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